The Certified Angus Beef Brand is celebrating its 40th anniversary this year by “going back to its roots.” As a part of the celebration, the brand’s logo will be painted on 40 barns across the United States and the Carrico Farm in Redfield was stop No. 15.
A celebration was held on June 7 at the Carrico farm with dozens of people in attendance to watch the artist, Troy Freeman from Free Sky Studios in Springfield, Ill., paint the logo on the Carrico’s barn, and enjoy a lunch featuring Certified Angus Beef brisket.
“Truly, with barns, it’s kind of the homage to the grass roots of our business, but also the grass roots of marketing,” said Matt Shoup, culinary brand loyalty manager for Certified Angus Beef. “So we are that marketing wing of the American Angus Association, and so a lot of folks have seen the mail pouch barns that have been painted, and we kind of think that’s a fun little tie to what we do daily.”
Jennifer Carrico heard about the program through her connections as an agricultural journalist and decided to nominate her family’s barn.
The Carrico Farm has been operated by the same family since 1871 and will become a Heritage Farm in 2021. The farm has had a registered herd on the farm for 70 years and currently raises Certified Angus Beef.
“I grew up showing Angus cattle and my kids show now, and my dad did prior to that,” Carrico said. “So it’s kind of in our blood and, obviously, Angus cattle are near and dear to our heart because they are a part of what raised us and paid the bills when we were growing up, and we met some wonderful people and were able to travel all over the United States.”
Jennifer’s father, Jerry, still manages the crop ground at the age of 76, but Jennifer owns and raises the cattle on the farm. She said that Angus cattle are easy to raise, easy to sell and produce some of the best beef that you can get.
“It’s a brand that many people recognize, and know when you go to a restaurant, if it says ‘Certified Angus Beef,’ that it’s going to be a good eating experience,” Jennifer said.
Certified Angus Beef received many nominations for families to be selected, some of which nominated themselves, as the Carrico family did. They were asked to provide history of the family and history of the barn they wanted to have painted.
In addition to the meal, the celebration and the logo being painted on the barn, Certified Angus Beef also took time to celebrate the Carrico family themselves and gave them some gifts that they would be able to use on their farm, including a special branding iron.
Those interested in following along as Certified Angus Beef visits the 40 communities throughout the country can follow them on Instagram, @BrandTheBarn or by following the hashtag, #BrandTheBarn.