At Krave Gym, programs are built on three core beliefs; purpose over profit, success through action and together everyone achieves more. A program created by Tyler and Amber Robinson, and originally located only in West Des Moines, Krave Gym just recently opened its second location here in Waukee at the beginning of 2019.
“The West Des Moines one was doing so well they wanted to expand. But in order to make the business model and programming fit for multiple locations we had to change it a little bit,” Waukee Krave Gym Head Coach Dan Hupke said.
Hupke first became involved with Krave gym while studying kinesiology at Grand View University. After coaching classes at Grand View through a federal work study, Hupke realized the impact he could make in people’s lives after being approached by multiple participants.
“It was at Grand View when I realized I could use my knowledge of the human body and fitness to help others change their lives. I step into this place and I’m afforded the opportunity to leave a lasting and positive impact on others. It’s that feeling that makes me know I’m going to pursue this as long as I can,” Hupke said.
It was this combination of experience along with the knowledge base gained from his degree that helps Hupke provide a better workout experience despite the variety of Krave athletes.
“I’d say that the degree from Grand View has really provided me with the knowledge base necessary to even be in this position,” Hupke said.
As part of its culture, Krave Gym strives to create a “team” environment for workouts, putting emphasis on those who once participated in athletics and are looking to get back into a similar environment. These workouts focus on the development of endurance, agility, strength and striking, an application of force that utilizes conditioning.
“The message of our program is that we are looking to recreate the feeling of being on a sports team. We are really hammering on that ex athletic niche and it’s one of the only gyms in the country that is made for that ex athlete that used to play sports and wants to recreate that feeling of being on a sports team,” Hupke said.
Each year, Krave workouts are broken into what the gym refers to as “seasons.” Hupke describes each season as two months long with six total throughout the year. And, although Krave uses the same six themes year after year, Hupke notes that doesn’t prevent the gym from continuing to evolve.
“I believe part of the reason why Krave is so successful is that we continue to evolve,” Hupke said. “We listen to our members and we are not stuck in what we do. We change workouts so that throughout the year we have different focuses, rep ranges and intuitive levels. All that leads to not plateauing, which for a lot of programs is the problem.”
In addition, Krave also parallels a nonprofit and community outreach opportunity with each season. Past nonprofit partnerships include organizations such as the Special Olympics. And, coming up, the gym plans to assist Habitat for Humanity in some local projects.
“Each season we have a different nonprofit organization. For example April 13 and 20 we will go help Habitat for Humanity build on a build site. We might go lay down sod or put siding on a house depending on where they are in the building process,” Hupke said. “It’s events like those that really highlight what we’re all about because one of our slogans is ‘Life is the greatest sport.’”
Krave Gym is currently open to the public. Athletes have 24-hour access to the gym’s facilities, along with the opportunity to join classes held Monday through Saturday.
“Ultimately the goal is to spread the message, have more people involved and have a greater impact on more lives and the community,” Hupke said. “The more locations you open, the more lives you connect with and the bigger difference you make with the community.”