Live Nation, the largest concert promoter in the US, to open venue in Waukee's KeeTown Loop

Kim Norvell
Des Moines Register

Waukee's planned entertainment district will be anchored by an entertainment venue operated by Live Nation Entertainment — the largest concert promoter in the U.S.

It will be Live Nation's first Iowa location. 

The $100 million KeeTown Loop development will boast an approximately 3,000-seat live entertainment venue. It also will have two hotels — one of which will be a 125-room Marriott — and a 100-unit apartment complex.

"When we started this project, there was one name we had circled that we knew we wanted to work with and that was Live Nation," developer Harry Coin said in a news release. "Today that dream is a reality. We couldn't be more excited for this partnership and the entertainment value it brings to Iowa."

The 3,000-seat venue at KeeTown Loop will be operated by Live Nation, a global music, promotion and ticketing company.

The 40-acre development will be in Kettlestone along Grand Prairie Parkway, just north of Ashworth Road.

Construction is expected to begin this fall, with the first shows scheduled to play in late 2023 or early 2024.

Coin expects the KeeTown Loop venue to host more than 100 events annually. 

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This isn't the first time Live Nation, a global music promotion, ticketing and management company, has made an effort to come to Iowa. In 2018, it proposed a $15 million renovation of the Argonne Armory, 602 Robert D. Ray Drive, to create two theaters holding 2,000 and 800 people each. The city of Des Moines ultimately decided to keep the armory, where it has several offices, instead of sell it for redevelopment. 

Live Nation does business in Des Moines already. It presented 10 of the 21 shows from July 2016 to June 2017 at Wells Fargo Arena, which is open to any professional company who wants to bring artists there. 

A view of the KeeTown Loop development in Waukee.

According to its website, Live Nation books 40,000 shows and 100 festivals, and sells 500 million tickets per year. 

It's been city leaders' longtime dream to have a mid-sized music venue in the metro. The concept, dubbed Project 1500, was incorporated into a 2015 regional plan by Capital Crossroads, a group of business leaders and elected officials mapping out the future for greater Des Moines.

Only a few venues currently fill the metro's gap between smaller halls like 1,252-seat Hoyt Sherman Place and 16,980-seat Wells Fargo Arena. 

Kim Norvell covers growth and development for the Register. Reach her at or 515-284-8259. Follow her on Twitter @KimNorvellDMR.